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Gather with Purpose

Corporate Event & Meeting Planning, From Detroit to All 50 States

Special D Events is a national meeting and event planning agency, and Detroit's longest-running destination management company. For more than 30 years, we've produced conferences, corporate events, and meetings that earn their place on the calendar, and a return on the investment behind them.

30+
Years planning live & virtual events
All 50
States, and beyond
Since 1992
Detroit's longest-running DMC
2025
ILEA Esprit Award, Best Corporate Event Planning

Event Planners Who Are an Extension of Your Team

Most event partners hand you a proposal. We hand you a teammate. We take the time to learn your culture, your goals, and what success actually looks like for the people in the room, then we plan around it.

01

Strategy Before Logistics

Every event answers to an objective: educate, sell, celebrate, connect, or create positive change. We design backward from that goal, so the budget works as hard as you do.

02

Boutique Service, National Muscle

You get the senior attention of a boutique agency with the supplier network and buying power to run a program anywhere in the country. Sustainability and inclusivity are built in, not bolted on.

03

We Sweat the Details

Tight timeline? Last-minute change? Event production is a 24/7 business, and our certified planners (CMP, DMCP, VEMM, and more) know roll with it.

In the D, and Nationwide

Our “D” stands for Detroit. It’s our home, and it’s our edge. As Detroit’s longest-running destination management company (since 1992) and an ADMEI-certified DMC, we know the city the way only a local can: the iconic venues and the under-the-radar ones, the restaurants worth the reservation, the suppliers who pick up the phone.

If you’re bringing a meeting, incentive trip, or corporate event to Detroit, we’re your partner on the ground. If you’re planning from Detroit to anywhere else, that same network and rigor travels with you.

ADMEI-certified DMC Established 1992 Detroit & Southeast Michigan
Explore Detroit destination management

Trusted by Brands, Associations, and Foundations

We've planned events for corporations, associations, nonprofits, and foundations. Our longest-running client relationship spans more than 24 years.

Thanks for being such a great partner on this extravaganza. It looked impossible at points, and merely daunting otherwise. I’m always in awe of your ability to see through the fog of details to be addressed to create a first-class event.

Kim H., The Kresge Foundation

We could not have pulled off this virtual event without your team! They not only thought of all the details we may have missed but they also seamlessly rolled with the last-minute changes that COVID threw our way.

Wendy C., New Day Foundation For Families

We really got great feedback on the Dallas event and major kudos for the ability to make the last-minute adjustments due to weather. All of this is a direct reflection of you and your team’s expertise.

Mike Norder - Director of Corporate Marketing, Schneider

Frequently Asked Questions

What does Special D Events do?

Special D Events is a national meeting and event planning company. We plan and manage corporate events, conferences, meetings, trade shows, incentive travel, and special events, and we serve as a Detroit-area destination management company (DMC) for groups meeting in Southeast Michigan.

Where does Special D Events plan events?

Everywhere. We’re headquartered in Detroit but have produced events in all 50 states and internationally for more than 30 years.

What types of organizations do you work with?

We partner with corporations, associations, nonprofits, foundations, and academic institutions, from Fortune 500 brands to community foundations.

What is a destination management company (DMC)?

A DMC is a local expert that handles venues, transportation, activities, and logistics for events in a specific region. As Detroit’s longest-running DMC, Special D Events is the on-the-ground partner for organizations hosting meetings and events in Detroit and Southeast Michigan.

How early should we bring in an event planner?

The earlier the better. Engaging a planner during strategy and budgeting (not just execution) is where we save clients the most time and money, and where the best creative ideas take shape.

Do you handle virtual and hybrid events?

Yes. We produce virtual and hybrid events with the same strategy and production value as our in-person work.

Let's Plan Something Worth Showing Up For

Tell us what you're trying to accomplish, and we'll show you what it looks like done right.

Start the Conversation Prefer to talk it through? Call us at Prefer to talk it through? Call us at 248-336-8600.